Scanning the Environment DB Essay Example | Topics and Well Written Essays - 500 words

Scanning the Environment DB - Essay ExampleHowever, people may typically non want to compromise too much on terms for food items. These socio-economic trends in population has resulted in Aldis strategy for high fictitious character and low cost food products.The amount of television and internet advertisements for their respective products from virago and Aldis will be a part of the marketing strategy of these companies. The target customer segments, their demographics and behavioral trends will determine the mode and volume of television and internet advertisements. It can be observed that the people having obesity problems tend to live a inactive lifestyle with more number of hours in front of televisions or computers. No such observation can be made for target customers for high quality foods. Hence, in case of Amazon the amount of television and internet advertisements will be more as compared to Aldis.While both, Amazon and Aldis may have their advantages and disadvantages , considering their strategies, Amazon seems to be better positioned than Aldis. The main reason for this being focused on a particular target customer segment i.e.