Using the literature about Integrated Marketing Communication (Write Assignment

Using the literature about Integrated Marketing Communication (Write evaluation of the articles) - Assignment ExampleIn fact, the creative thinking and analytic reasoning would assist in producing and offering cool goods and services to uncool masses. Southgate (2003) did not collect any quantitative data rather used qualitative methodology and provided an in-depth theoretical insight over aforementioned concepts.The research would like to argue that the increase in competition among business entities has also compelled the strategic planners to chew over new procedures, implement new marketing techniques and create new products to entice maximum customers in the marketplace. Nevertheless, the firms today have greater emphasis on survey proposition, brand recognition and equity, product differentiation, innovation, positioning, social networking and cool run. Southgate (2003) and (Gurrieri, 2009) elaborated on a relatively new terminology cool that refers to supreme or grant qua lity, which enhances the credibility, authenticity, durability and status of a particular product. The proponents continued that the cool tempts potential customers and triggers their purchase responses. In my words, cool becomes a symbol of excellence for uncool masses, which ulterior adopt or imitate the idea initially endorsed by the cool people. In lay mans term, a cool could be an trim ordinary person who generates or endorses a unique, distinctive or innovated idea, which is mimicked by masses normally considered as the followers rather thinkers. Southgate (2003) also discussed cool hunting and cool hunters in detail to provide readers an insight over aforementioned terminologies and how they relate to contemporary marketing. As far as cool hunting is concerned, the police detective would agree with the fact that it has become extremely popular as many large scale domestic and multinational companies with extensive resources as they have magnetic inclination to